Type Of Customer

• Customers are neither good nor bad, but somewhere in the middle.
  • This is true throughout the world.

• You want to identify the customer that matches your strength.
  • It makes for an easier sale.

• You also want to identify the good customer and avoid the bad customer.

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http://www.pierobon.org/export/ch8/custid.htm

© 2004 John Michael Pierobon

Notes