Outline Of How To Use The Internet To Get Elected

Course Introduction

• Introductions
• Instructor
• Students
• Course Objectives
• Intended Audience
• Course Structure
• Must have JavaScript enabled browser for review questions to work.
• Course Content

The Basics

• 3M
• Money
• Message
• Mobilization
• Money Is The Oxygen Of The Campaign
• Oxygen Oxidizes
• The Message
• raison d'être
• Communicating The Message
• Who Delivers The Message
• The Candidate
• The Press
• Influential People
• What Is The Message
• When To Deliver The Message
• Where To Deliver The Message
• How To Deliver The Message
• Mobilization Is The Engine Of The Campaign
• Effective Mobilization
• Use The Internet To Identify Supporters
• Triage Triangle
• Every simpathizer has a different level of support for the campaign.
• Motivate Simpathizers
• Review Questions
• Review

Tools And Technology

• Tools
• Engagement Tools
• Content Management Tools
• Constituent Relationship Management Tools
• Electronic Mail Tools
• Advocacy Tools
• Social Networking Tools
• Image Generating Tools
• Generate high-quality images
• Technology
• LAMP
• Linux
• Apache
• MySQL
• PHP
• Open Source Quality
• High Availability
• System Security
• Physical security
• Operating system security
• Network security
• Web server security
• Review Questions
• Review

Managing The Online Campaign

• Believing In The Online Campaign
• The Online Campaign Manager
• The Online Campaign Staff
• Media Strategists
• Page Production
• Editor
• Designer
• Engineer
• Minimize The Risk
• Experience, Talent, Understanding
• Who To Hire For An Online Campaign
• Review Questions
• Review

Conclusion