Better Idea Screening

• Successful idea screening depends on data, not opinions.

• According to the chart of product failure, inadequate market analysis is the leading cause of product failure.
  • Proper analysis of the data is essential to the success of new products.

• Use idea screening to kill bad ideas.

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https://www.pierobon.org/npd/ch4/select.htm

© 2008 John Michael Pierobon

Notes