Lack Of Support

• Not supporting the product properly can cause a new product to fail.
  • Not supporting the distribution channel.
    • Delivery times
    • Inventory
    • Spare parts
    • Financing
  • Not training sales people to sell the product.
  • Not supporting the end user.
    • Documentation
    • Warranty
    • Financing

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https://www.pierobon.org/npd/ch4/support.htm

© 2008 John Michael Pierobon

Notes