| DO | DO NOT |
|---|---|
| Ask for the user's input often. | Do not take everything the user says as the absolute truth. |
| Let the user experiment. | Do not interrupt with your opinions. |
| Select users who represent your target group. | Do not use your friends for testing - they are easily affected by your presence or opinions. |
| Imagine the user's point of view. | Do not be blinded by your own expertise. |
| Test the product. | Do not test the users. |
© 2008 John Michael Pierobon