Developing A Marketing Plan
In this chapter, we will:
- Understand the importance of conducting market research;
- Learn the different methods of market research;
- Learn why we need to classify our products;
- Take a step-by-step approach to market research;
- Enumerate factors to consider in our research;
- Determine which markets to go after first.
© 2004 - 2008 John Michael Pierobon
Notes
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