Primary Market Research

• Primary Market Research is when a company collects data directly from the foreign marketplace by
  • Conducting interviews
    • In person
    • Over the telephone
  • Employing surveys
  • Using focus groups
  • Conducting field tests
  • Contacting
    • Potential representatives
    • Potential buyers and resellers
    • End users

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http://www.pierobon.org/export/ch2/primary.htm

© 2004 John Michael Pierobon

Notes