- Piggyback marketing is an arrangement in which one firm distributes a second firm's product or service.
- The second company adds value by offering a more complete solution to the foreign market.
- The second company piggybacks its products on to the international market, without incurring the marketing and distribution costs associated with exporting.
- Piggyback marketing works well when product lines are complementary and appeal to the same customers.
- Accessory type products
- Value added resellers
© 2004 John Michael Pierobon