- A remarketer purchases products directly from the manufacturer, and repackages the products according to their own specifications.
- They then sell these products overseas through their contacts in their own names and assume all risks.
- Your firm loses control over the marketing and promotion of its product.
- This have an adverse effect on future sales efforts abroad if post-sales services are neglected.
- Product promotion and maketing costs are very small.
© 2004 John Michael Pierobon