Are You Ready To Export Exercise

Exporting has become a lucrative activity for many companies. All of these exporting companies began by making strategic decisions on how to expand their market outside of their country. The following is a brief questionnaire designed to help you make those fundamental decisions to help you export more effectively.

This questionnaire highlights characteristics common to all successful exporters. You will receive a score once you complete the questionnaire. Your score will help you to assess your export readiness, as well as identify the areas where your business needs to strengthen to improve its export activities.

  1. Does your company have a product which has been successfully sold in the domestic market?
    Yes       No

  2. Does your company have, or is preparing, an international marketing plan with defined goals and strategies?
    Yes       No

  3. Can your company commit sufficient production capacity to the export market?
    Yes       No

  4. Does your company have the financial resources to actively support the marketing of your products in the targeted markets?
    Yes       No

  5. Is your company willing and able to dedicate staff, time, and resources to the process of developing export markets?
    Yes       No

  6. Is your company committed to providing the same level of service given to your domestic customers?
    Yes       No

  7. Does your company have adequate knowledge in modifying product packaging and ingredients to meet foreign import regulations and cultural preferences?
    Yes       No

  8. Does your company have adequate knowledge about shipping its product overseas, such as freight costing, and identifying and selecting international freight forwarders?
    Yes       No

  9. Does your company have adequate knowledge of export payment mechanisms, such as negotiating letters of credits?
    Yes       No

         
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© 2004 John Michael Pierobon

Notes