What To Look For

• Choosing the right trading partner is key to success in a foreign market.
  • Having a selection criteria and sticking to it, will help you make the right choice.

• There are many factors to consider when choosing foreign sales epresentatives or distributors.
  • Ownership
  • Financial Stability
  • Geographical Coverage
  • Product Mix
  • Customer Profile
  • Sales Record
  • Size Of Their Sales Force
  • Sales and Maketing Practices
  • Advertising and Promotion
  • Facilities and Equipment
  • Who Drives Who

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© 2004 John Michael Pierobon

Notes