Chapter 4 Review

In this chapter, we have learned:

• There are many sources for finding trade partners including:
  • Foreign Governments
  • Commercial Attaché
  • Local Government
  • International Banks
  • Trade and Industry Associations
  • Chambers Of Commerce
  • Export Seminars
  • Trade Shows
  • Trade Missions
  • Publications
  • International Trade Consultants

• There are many factors to consider when choosing foreign sales epresentatives or distributors.
  • Ownership
  • Geographical Coverage
  • Product Mix
  • Customer Profile
  • Sales Record
  • Size Of Their Sales Force
  • Sales and Maketing Practices
  • Advertising and Promotion
  • Facilities and Equipment
  • Who Drives Who

Let us go to chapter 5.

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© 2004 - 2008 John Michael Pierobon

Notes